SaaS
Customer story
Harborline
Harborline embedded a Clipora demo funnel in their docs sidebar. Every page now has a high-intent path to sales without nagging users.
3.0x
Demo CTA CTR
+22%
MQL conversion
0
Sales engineers needed
Business
Plan used
The before
Harborline's docs sidebar had a static 'Book a demo' CTA card. CTR was abysmal — engineers didn't want to be sold to.
The Clipora funnel
Embedded a 4-slide Clipora funnel in the same slot. Slide 1: a 12-second screen recording of the actual product solving a tricky problem. Slide 2: "Want to see this on your data?" Slide 3: one-line ICP screener. Slide 4: calendar.
Result
- Demo CTA CTR went 3x — engineers will watch a useful demo
- MQL → SQL conversion rose 22% (the screener pre-qualifies)
- Zero sales engineering required to maintain it
“Vertical video in the docs sidebar sounds insane until you watch the conversion rate.”
Harborline, developer tools
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