How to design a 5-slide video funnel that converts

If you're staring at an empty funnel editor wondering how many slides you need, the short answer is: five. Three is not quite enough to build trust; ten is more than your audience will sit through. Five slides — each with one job — is the sweet spot.

Slide 1: the hook

The first slide has exactly two seconds before it gets swiped away. So make it look like the kind of thing that doesn't deserve to be swiped. A face, a hard question, a strong contrarian statement. Resist the urge to introduce yourself.

Slide 2: the promise

Once they've stopped scrolling, you have permission to make a promise. State the outcome, not the feature. "You'll triple your email capture" beats "We have an email-capture widget." The promise sets up the rest of the funnel as evidence.

Slide 3: the proof

Show, don't tell. A live screen recording of the product, a graph of a real metric, a customer quote shot vertically on their phone. This is the slide that earns the right to ask for the conversion on slide 5.

Slide 4: the objection

Whatever your audience is going to think before they convert, address it here. "Will this work if I'm a beginner?" "Is this a recurring charge?" "What if my list is small?" Picking the one objection that bites you most often makes the funnel feel built for them.

Slide 5: the ask

Now make the offer. Specific outcome, specific CTA, specific next click. If the goal is checkout, the inline Payment Element appears here. If the goal is subscribe, the email-capture form appears here. Don't bury the ask under a paragraph.